The Boston Herald reported today that Burger King has introduced something more to the world than cheap meat -- a cologne called Flame. Billed as "the scent of seduction with a hint of flame-broiled meat," the $4 a bottle body spray is being sold at selected Burger King locations, as well as on a Web site featuring the product.

There is so much we just don't understand about this. Why? And who wants to smell like meat? And, again, why??