For Ware moved here from Wilmington in 2004, the move from a smaller North Carolina scene -- one where she ran the only label in town -- to the bright lights of Georgia’s capital city was an easy call.

“It was a bigger city with more opportunity, and it seemed to be the natural choice,” Ware, 35, said in a recent phone interview.

And opportunity seems to be everywhere. Here Ware works full-time as a project manager during the day, managing the label at night and on weekends. She also is the drummer for local band Mary O. Harrison, an occasional member of Chickens and Pigs, the sole performer in indie folk act Good Graces, the author of music blog eskimobliss.com and the founder of the popular OtherSound Music Festival.

Ware started Eskimo Kiss after a stop at a Las Vegas quarter slot machine yielded $4,000. Having wanted to put out an album for some time, the two took the money and ran with their ideas. They soon released a full-length album, Pacer’s The Space Between Us.

“But we were the only (independent) label in Wilmington, and it was hard for people to get what we were doing,” Ware said.

In Atlanta, though, she found more camaraderie.

“Right after I moved to Atlanta, I started exploring the local music scene here and I was surprised and happy to see there were a lot of independent labels in Atlanta, some I heard of and some I had not,” Ware said.

She decided to pull some of the labels together to form the Other Sound Music Festival, which showcases local bands at local venues, such as the Drunken Unicorn, Lenny’s, the EARL, ISP and the 11:11 Teahouse. The festival will celebrate its fourth year this fall.

For Ware, it is the idea of exposing others to music they didn’t already know that feeds this ambition.

“I’ve been making mix tapes and mix CDs for as long as I can remember,” she said. “The big thrill always comes from turning someone on to something they might not have heard of otherwise. That’s really good and that’s why.”